|
EyeSee is a Belgian high-tech market research company that developed an online platform for webcam based eye tracking and facial coding, making the benefits accessible on the internet. This technology can be used for improvement of marketing communication. EyeSee operates in the USA (NYC), Belgium (Ghent) and Serbia (Belgrade). ==Technology== Eye tracking technology enables following the gaze, while people look at stimuli on the screen, to know what areas are seen, in what order and for how long. The outcomes of eye tracking are heat maps (visual representation of aggregated attention), areas of interest and gaze plots (viewing order). Facial coding technology detects facial expressions and can register 7 basic emotions: happiness, surprise, confusion, disgust, fear, sadness and neutrality. Facial muscle movements are spontaneous, which makes facial coding an objective method for understanding emotional reactions. An alternative (or complementary) technology that is a UX (user experience) platform that can register navigation patterns and clicks. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「EyeSee Research」の詳細全文を読む スポンサード リンク
|